If you’ve ever felt stuck in the cycle of endless editing, overstuffed calendars, and clients who only want digital files, it can be discouraging. Many photographers begin their careers thinking volume is the answer: more clients, more sessions, more money. But more doesn’t always mean better. A sustainable photography business isn’t built on how many sessions you book. It’s built on profitability, balance, and serving your clients with intention. And offering in-person sales as a photographer is one of the best ways to create that kind of business!
What Is In-Person Sales (IPS) for Photographers?
In-person sales (IPS) is the process of meeting with clients after their session to guide them through choosing and purchasing their favorite photographs, heirloom artwork, and custom products. Even though we call this “in-person” sales, it is also a common practice to do virtual reveal appointments if that’s best for the client. Instead of handing over a gallery of digitals and hoping for the best, IPS gives you the chance to:
- Showcase heirloom artwork in a way that connects emotionally
- Educate clients on the value of printed portraits
- Increase your average sale without booking more sessions
- Build deeper relationships that lead to repeat clients and referrals
This is not “pushy selling.” IPS is about serving clients with confidence and helping them make meaningful choices about their family’s legacy.
Why In-Person Sales Creates a Sustainable Photography Business
If you’re ready to grow your photography business through in-person sales, here are a few steps to get started:
- Curate Your Product Menu – Focus on 3–5 heirloom photography products that sell consistently, such as albums, framed wall art, and folio boxes. Too many options create overwhelm.
- Educate Early and Often – Introduce products before the session so clients already see them as part of the experience.
- Host Reveal & Ordering Appointments – Whether in-person or on Zoom, guide your clients through choosing images and designing artwork.
- Show Real Samples – Invest in studio samples or order through trusted labs. Clients are far more likely to buy what they can touch and imagine in their homes.
P.S. If you’re not sure where to source high-quality products, download my free guide to favorite artwork vendors for photographers.
Building a Photography Business That Lasts
In-person sales is more than a sales technique. It’s the foundation of a sustainable, profitable photography business — one that honors your time, creates balance, and allows you to serve clients at the highest level.
You don’t have to piece it all together on your own. Inside The Haven, you’ll find step-by-step education, mentorship, and a community of photographers who are building profitable businesses that serve both their clients and their families.
Doors open once each quarter and are opening soon for this quarter! If you’re ready for high-level coaching and guidance on pricing, client experience, and sales, The Haven is exactly what you’ve been looking for! Click here or the image below to be sure you’re on the waitlist when doors officially open!
