Last week I shared four reasons why your mini sessions are not be selling out. Today, I’m going to share how you can successfully market your mini sessions for the best overall attention, and of course, bookings!
Email marketing is by far one of the easiest ways that I market my mini sessions to past clients. I’ll add all past clients to my email marketing list and encourage potential clients to join the list, too. The perks of being on my email list is clients are always the first to know about mini session dates, etc.
Your goal should be to get all of your clients and social media followers to join your email list. If you need to, you can offer a fun incentive for people to initially join your email list.
Even if you have a love/hate relationship with social media, you know it’s a great way to share all about your upcoming mini session. The key here is you actually need to be active on social media all year long, not just when you’re trying to promote your minis.
The more active you are on social media the better engaged your followers will be. Which, in return, will make a huge difference when you announce your next round of dates. If you are someone who struggles with social media, consider outsourcing this to a social media manager.
P.S. Don’t forget! If you have a Facebook Group for past clients you’ll want to share your dates within the group. Make sure to update your Facebook banner in the group and on your main business page as well.
Write a blog post with the announcement of your upcoming mini session. If you’ve done mini sessions in the past be sure to include pictures with proper SEO to increase your blog posts potential within Google searches. You can even include testimonials of previous clients within this blog post. And, of course, don’t forget to include your online link where people can automatically sign-up and reserve their date!
Far too often I see photographers forget to utilize their website as means to announce their upcoming mini sessions. Add a banner above the fold of your website to announce that dates have been posted or include a pop-up to join your email list.
Even if you have a pretty website in place, it’s always nice to keep your homepage fresh and updated with the latest news regarding your business.
P.S. If you don’t have a website already that you just love, I’m a huge fan of Davey and Krista’s Showit templates.
I want you to know that I truly believe your organic audience is most likely to book a mini session with you. This is especially true if you have an engaged social media following and well-rounded email list. With this said, paid Facebook ads may be the way to go if you’re within 3-4 weeks of your mini session date and you still have spots available. When setting ads, make sure that your target audience is within a specific radius. You don’t want to include a radius too far out that potential clients wouldn’t be willing to drive to.
Don’t forget about this tried and true form of free marketing. When you’re at soccer practice for your kids and parents are sharing about what’s going on in their work or life, don’t be afraid to tell them you’re working on your upcoming mini session dates. You’ll be surprised who may want to be in the know when you announce your dates!
Remember it feels like you’re posting or sharing too much, you’re doing it all correct. You want people to look at every angle of your business and know that you are offering mini sessions. Post in stories every day, sharing how many spots you have left available, etc.
You got this and I’m cheering you on!
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*This blog does contain affiliate links. I only share the tools that I use and truly love! Please reach out to the companies directly for any questions or concerns.
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