Being a work-from-home parent is no easy feat. This series is specifically for those out there who are balancing the two titles: parent and boss.
The next advice I have for fellow work-from-home parents is…
Have you ever heard the term: “If you try to serve everyone then you’ll end up serving no one?”
I’m a huge proponent of finding your niche and specializing in that one thing that drives your passion and makes your heart jump for joy.
I narrowed down my portrait offerings in 2018 and since then, have niched down to specialize in maternity and newborn portraits. I no longer photograph family, senior, engagement, or anniversary portraits. The only time I offer family sessions is when I offer mini sessions and I only offer these exclusive sessions to past clients.
Several years ago I stopped saying yes to photographing events like baby showers, bridal showers, birthdays, etc. I learned that I simply didn’t enjoy shooting events, but I’m so glad I gave them a try!
By finding my niche within the broad world of photography, I’ve been able to hone in my skills and become the expert in my particular offerings.
Think about it like this: If you have a problem with your foot, you’ll make appointment to see a podiatrist, not an ear, nose, and throat doctor. Or if you were hurt in a car crash, you’d seek out an injury lawyer, not a divorce attorney, right?
Talking about income, we can’t deny that we need revenue to run our business and support our family. You’ll need to determine your cost of doing business as it’ll be easier for you price your business for profit.
You’d be surprised at how many business owners are losing money or barely breaking even because they’re trying to keep up with their market’s rates.
Don’t pay attention to anyone or anything else aside from your bottom line. Take into account your education, training, equipment, monthly subscriptions, marketing costs, business tools, etc. You need to know your numbers and your worth that only you can bring to the table.
Set yourself up for profit! A book I recommend on this very topic is Profit First by Mike Michalowixcz.
I hope you’ve had a breakthrough or an “ah-ha!” moment by now! Comment below and let me know what you think!
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