When I first started my photography business and began to offer mini sessions, I felt as if I couldn’t charge what I truly wanted to within my business. Pricing my mini sessions seemed so difficult to do so instead of charging my worth, I would offer low-cost mini sessions to just bring in money that would disappear as soon as hit my bank account.
I wasn’t creating sustainability or profit and I soon realized that my low-cost mini sessions weren’t going to cut it.
You’re attracting price shoppers, not loyal clients.
I get it, when you have more clients it can feel like you’re more successful in what you’re doing. BUT, in reality, you’re creating more editing work for yourself, more logistical work on the backend and setting yourself up for no loyal clients.
And, I don’t know if you’ve figured this out yet but the clients who spend less are often clients who can be the most troublesome to deal with. They don’t fully trust your craft or respect your time, which can easily lead to no-show’s on the day of your mini session.
You’re focusing on quantity over quality.
This thought process should be the other way around. Quality over quantity is always better, in my opinion. Don’t you agree? You have to book a whole day of mini sessions to make any money if you have the quantity over quality mentality, which will burn you out.
You’re likely not set up as a legal business.
Legal businesses have a lot of expenses. I mean, a lot. From taxes, licensing, insurance, etc. you want to ensure that when you begin your photography business that you’re setting yourself up for future success. I share more about how to set up your legal photography business in this blog post.
You’re likely losing money or barely breaking even on your costs.
Remember how I mentioned above that the money I made would disappear as soon as it hit my account? Yup, this is probably how you’re feeling too.
Your time is valuable. By saying yes to shooting $50 mini sessions, you’re saying no to time with your family because you’re literally always working and editing. Plus, you are leaving a lot (A LOT) of money at the table.
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