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A luxury maternity and newborn photographer, business coach, and educator. I have a heart for helping busy moms save oodles of time so they can spend more of it with their families. As a homeschool mom and business owner, I understand how precious your time is. My goal is to help you build the business, and life, of your dreams.

I'm brenna

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Why 17hats is My CRM of Choice

I’m often asked why 17hats is my CRM of choice compared to the other CRMs out there. To be honest, I’ve used 17hats for my business since the get-go and it has never failed me. Of course, as new CRMs pop-up I’ve looked into them to ensure that I’m still using the best one for my business and, sure enough, 17hats is still my tried and true.

Why 17hats is my CRM of choice

Automation + Workflows

With 17hats, I don’t have to remember when to send things to clients like questionnaires and invoices. Within the CRM I can automate when 17hats sends clients final invoices and questionnaires that I need prior to their session.

17hats makes sending quotes and contracts a breeze, too! Because of templates, I’m able to quickly respond to any inquiries. All I have to do is edit the greeting to reflect the name of the person inquiring more details. I can even include “Tokens,” like the client’s first name, session date, start time, etc., to automatically populate inside an email reminder so it’s custom to each client!

Online Scheduling

This is a game-changer when it comes to booking my mini sessions! With 17hats online scheduling, I’m able to allow my clients to see available session times and pay at the time of their booking. This saves me the back-and-forth of email and DMs via Instagram. Plus, with allowing my clients to pay their retainer upfront, I also eliminate the amount of “no-shows” or last minute cancellations.

And, just to add icing on the cake… 17hats Calendar atomically syncs to my Google Calendar! I’m able to see in real-time as sessions are booked even when I’m not logged into to my 17hats account and I never, ever miss or double-book a session.

There aren’t any other CRMs out there with such an innovative online scheduling system that actually works the way it should for both full sessions and mini sessions. It’s a game changer for sure!

Client Portal

Client Portals allow for a secure place for your clients to access documents and invoices for their upcoming session with me. One thing I love about the portals is it allows my clients to be able to see all the details for their sessions. This helps eliminate emails in my inbox. Client portals can also be password protected.

I can even send contracts directly from their Client Portal eliminating another third-party tool. Clients simply sign the contract and I’m able to countersign. Bada bing, bada boom!


The reporting system that 17hats is so well thought out and makes tax season a breeze for me and my CPA. One thing every small business needs from the get-go is a bookkeeping system. There’s nothing like trying to put all of your tax info together last minute for your accountant. Save yourself the hassle and take advantage of the reports 17hats has to offer that are included in your plan.


Branding is a very important thing for me. When potential client sees something from me, I want them to instantly think “Oh, this is so Brenna!” With 17hats, I’m able to add my logo, add in my brand colors, and choose a font that matches my brand. I can even customize the domain that my clients see when I send them contracts, invoices, etc.

17hats University

If you’re a visual person, 17hats offers 17hats University. It’s free and walks you through step-by-step how to get the most out of the CRM. From quick tutorials to how-to webinars, the 17hats team really has thought of how to make using their CRM easy for potential business owners.

P.S. You can watch these even before you sign-up for 17hats, allowing you to see if it will be the best fit for your small business.

These are just six reasons as to why 17hats is my CRM of choice. To look more into the all the offerings, you can click here. Note that is my affiliate link and it allows you to save 50% off your first year! I know you’ll fall in love with the system just as I have. If you have any questions, you can email me, too!

Other blogs you might enjoy:

Why You Need a CRM for Your Service-Based Business

My Favorite Tools for Running My Photography Business

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