As an aspiring newborn photographer, you’ve likely thought about starting your own business – but have no idea where to start. Being a professional newborn photographer takes a unique blend of safety training, education, confidence, and financial savvy – but can be achievable if you’re in the right mindset and have the necessary tools. In this post, we’ll review the secrets to becoming a professional newborn photographer and capitalizing on the bottom line in your business.
Education and Training
Investing in professional education and training is key to mastering your art as a newborn photographer. Newborns take proper safety training since you are working with such fragile little babies. As you market yourself, you want to confidently be able to tell parents that you are trained to handle their newborn.
Taking the Plunge: Confidence and Courage
Taking the first step and just going for it is one of the biggest parts of becoming a newborn photographer! It’s easy to let imposter syndrome takeover, but it’s very important to have confidence and the courage to go after your dreams. This is something that will absolutely set you apart from others.
The Right Gear for the Job
We all start somewhere, yes. However, becoming a professional newborn photographer requires professional gear to work with. I have an entire blog post dedicated to just this secret alone! Here’s my recommended list of newborn photography gear and equipment to get you off on the right foot.
Market Your Services
Tell the world who you are and what you do! Marketing your services as a professional newborn photographer will be how you really get started. Eventually, as you build your client base, you will also book new clients based off referrals. Create a website with your portfolio, Instagram, and Facebook page and begin showing off your talent.
Maximize Your Profits
Maximizing your profits is my final secret! Create a strategy that works for you, your goals, and your business. Running your cost of doing business is the first step to knowing how much you need to make per session to be profitable. Remember, you’re a professional and you deserve to be paid appropriately. This will ultimately set you apart and help you grow your photography business!
The road to become a professional newborn photographer can be a long journey. It requires a commitment to researching safety protocols, taking continuing education courses, building confidence and courage, having the right gear for the job, and delivering professional services that promote business growth. Through careful preparation and research, you can find success and financial rewards as a professional newborn photographer.
Not sure where to start? I have several low-cost resources that can help! The Newborn Photographer Mini Course will jump start your confidence and safety training for just $47. And the Membership for Motherhood Photographers is just $17/month. Inside, you’ll have access to over two years worth of business masterclasses and behind-the-scenes videos from real sessions. If you’re struggling with calculating your cost of doing business, there two lessons inside in the MMP that will help with this!