Last week I shared where you should spend your money when starting your photography business. Today, I want to highlight four areas you shouldn’t be spending money.
No fluff today. Let’s get to it because this is an important topic.
The latest and greatest equipment
Yes, you should invest in good, reliable equipment. However, you don’t need to buy the newest tech out there to build a successful business. Don’t get distracted by the ooo shiny tools, presets, etc. There will always be better equipement out there but in the beginning stages of your business focus on what will grow with you the best.
All things branding and marketing
The business you’re building today won’t be the same business in twelve months. I know this sounds so bizzare but you really do learn A LOT about yourself and your business within the first year of your business. You may think you want to go one with you brand but shock yourself and do a complete 180 within the 6-month mark of your business.
It’s important that you don’t waste countless dollars on marketing materials that won’t reflect your business and brand 12 months down the road. Let your brand evolve a bit and wait until you really get settled within your business before you make branding investments.
Don’t buy followers
Just because you have a high count of followers on Instagram won’t get you booked clients. Please don’t waste your money on buying followers. It’s important to build an organic following of possible clients.You want clients who truly engage with your business and can be turned into paying customers.
A website platform
Yep, I’m going to say something that is foreign to most people. You don’t need a website to have a successful business. Do you need one? Yes, eventually, you need your own little corner of the Internet, but when you’re first starting your business a website isn’t a necessity.
You can showcase your portfolio on social media. Create a Facebook business page and an Instagram business account. Both are free platforms that your future clients are on and will be looking at to see your work.
What else would you add to this list?