Should You Offer Mini Sessions? | Brenna Heater

Should You Offer Mini Sessions?

Business, Mini Sessions

It’s no secret that mini sessions can bring your business a quick revenue stream. Because of this, many photographers decide to dive right into offering mini sessions for their business.

However, if money is the main driving-force behind why you decide to offer mini sessions, I can ensure you that they won’t be as successful as you hope.

I’m not trying to be a Debbie Downer. What I’m trying to do is make you look at your business and personal life as a whole and see if offering mini sessions is a route you should go for your business.

Mini sessions, yes, are a quick money boost for your business but… They also take expert planning, day-of execution, and then there is the delivering of final galleries, and building rapport with your new clients.

Here are some quick questions to answer before you decide to move forward with that mini-session you have on the calendar.

  1. Do you have the time to properly launch the announcement of your mini session dates?
  2. Do you have the time to dedicate a full day or weekend to solely mini session clients?
  3. Have you identified who your ideal client is for your mini session?
  4. Have you blocked off the week or two following to work on editing images to deliver final galleries in a timely manner based on your contract?
  5. Do you have a game plan on how to market to the new clients you’ve attracted once your mini sessions are over?
  6. Are you already dreading the idea of the extra editing you’ll have to do on top of the work you already have?
  7. Are you okay with giving up a weekend for work rather than spending it with family?

Now, if you read those questions and had hesitation to more than one, I can tell you that you may not be ready to offer mini-sessions. And that’s okay!

It’s not that you have to write them off all together, just take a step back and enjoy where you are at right now within your business. Tackle your current to-do list, snuggle with your kiddos, and get prepped for offering mini sessions next season.

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