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A luxury maternity and newborn photographer, business coach, and educator. I have a heart for helping busy moms save oodles of time so they can spend more of it with their families. As a homeschool mom and business owner, I understand how precious your time is. My goal is to help you build the business, and life, of your dreams.

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Simplify Your Photography Pricing and Increase Your Revenue

Are you looking for an easy way to simplify your photography pricing & services and increase your revenue? This masterclass will explain how to do just that. Learn how to make a change to your pricing structure that is so simple it pays off in no time. Cut out the confusion and find out how to offer just one attractive package that will have your clients paying more– and loving it– in no time!

Brenna Heater

Pros and Cons of Offering Multiple Packages

There are pros and cons of offering multiple packages to your clients. First, let’s talk about the pros. By offering multiple packages, this is giving your clients more choices to choose from. That may be the number of images included, price, or multiple services or products included. However, with offering this type of experience, it could actually be quite overwhelming for your clients to have to make the choice. For the photographer, this ends up being the same amount of work for little pay! By overworking yourself for the same or less pay, you may end up experiencing major burnout.

Why You Should Offer Just One Photography Package

Furthermore, let’s discuss why you should offer just one package for your clients. It’s really simple. Fewer choices means less confusion! This ultimately serves your clients better and up levels your overall client experience. If you are always booking your one package, you will be able to work less and make more money! This is the goal, right?! Stop booking your least expensive package time and time again by removing it all together and only offering one package option to your clients!

How to Calculate Your One Package Price

Now you may think this sounds great, but how in the world do you determine what that one package includes and how to price yourself? I’ve got you, friend! The first step is determining your cost of doing business (CODB). This includes your expenses to operate your business and serve your clients. Next, decide your ideal income/profit. What do you want to bring home each month/year? Finally, decide how many sessions per week, month, or year you are willing to do. Once you have answered these three questions, it’s time to pull out your photography business calculator! To determine your one package price, fill in the equation below:

[Desired income/profit] + [expenses] / [sessions per year] = session fee

Tips for Communicating Your New Photography Pricing

Surprise! You don’t actually have to announce your new pricing or business model. If you’re curious on when and how to raise your prices, check out another blog post here! My suggestion is to send an email to your VIP client list announcing the change since these are your exclusive clients who have worked with you before. If you don’t already have an email list, read why you need an email list here! I also have an Email Marketing Masterclass inside the Membership for Motherhood Photographers resources! If you have inquiries who haven’t booked their session yet, be sure to get in touch and inform them of your new changes as well.

Offering just one package for your photography services can bring a multitude of benefits. Not only will it make life a lot easier for you in the long-term, but it will also bring more revenue to your business. Now that you know how to price your photography package, how to communicate it to clients, and the benefits you’ll enjoy, it’s time to get started.

Do you want to dive deeper into this topic? Join the Membership for Motherhood Photographers today and watch my June 2023 Masterclass where I cover everything you need to know to make the change in your own business. I take members behind-the-scenes to look at my 2017 pricing structure. You’ll see my two package options, what was included, and why I ultimately decided to move to the one package model (and never look back!). In the video lesson, I also go more in-depth into the CODB equation to help it make more sense. I love breaking things down so they’re easy-as-pie to understand!

Simplify your photography pricing and start making more revenue (while working less!) today. Offering one package option to your clients is the answer to working less, removing confusion, and increasing your revenue!

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