You’ve heard me rant about why you need an email list. But why and how does email marketing boost my photography sales and, in this case, my mini session sales?
Of course, our inboxes are flooded with emails. However, when you’ve truly invested in someone’s business that you like to keep track of, you open all of their emails. Don’t you? I know I do! *Ahem, I’m a big Amy and Jordan fan!*
And, just because you may have subscribers that never open your emails you still have eyes on those subject lines. This is why it’s crucial that you mix up your subject lines, but that’s a blog for another day. For those subscribers that do open every email you send, those are your people. But, you may already know this.
Returning Clients Only
If you’ve read this blog, you already know I only offer mini sessions to current or returning clients. This is a business model I implemented that helps me avoid burnout, plus serve my clients over and over again as their babies grow up.
Because my clients know mini sessions are exclusive to them, the first place I announce my dates are via email.
Save the Date Email
I dive deeper into marketing strategy for your mini sessions in my Stranded to Sold Out Course, but this is a free little snippet I’d like to share with you… Send a “Save the Date” email.
As soon as I have my dates set, I like to send a Save the Date email to all my current and past clients. This provides them with the dates and timeframes that I’ll be hosting my sessions. I don’t always have the location finalized, but I always have a general radius I can provide clients with, like “North Scottsdale Desert”.
I’ll send more info to my clients when my mini sessions launch and are ready for booking, but this heads-up communication encourages clients to put these dates on their calendars so they don’t fill them with other plans.
When it comes to email marketing, I know “click bait” emails are a big turn off. This very reason is why it’s crucial to always provide no-fluff email content. My email marketing always provides a genuine reason behind why I send every single email. My clients know that when they see an email from me in their inbox, it’s important.
The more opens I receive on an email, the more clicks I get to my mini session booking link.
Communication Made Easy
If a client has a question regarding my mini sessions, all they have to do is reply directly to the email. My email marketing platform sends their response directly to my business email. One reason I like this is because it allows me to see what email they’ve read and are responding to. It also helps me better pinpoint where I can make communication clearer on my next set of emails.
Resend to Clients
I use Flodesk and one feature that I enjoy having is the ability to resend an email to my clients who haven’t opened an email. For example, if I notice that my Save the Date email didn’t get as my opens as I had wished or have seen in the past, I can resend that specific to anyone on my subscriber list who didn’t originally open the email after 24 hours.
We all know that life can get busy and all of my clients have at least one little one at home so having this option to send them another quick reminder has been a game-changer for my email marketing.
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